Purchasing Manhattan apartments in a market driven by factors outside ourselves often feels hard to grasp, if not inexplicable. Isa is that stalwart professional whose knowledge of the market, and whose ability to connect with others puts both buyers and sellers at ease. Patient persistent and tenacious, she is a dedicated guide, always focusing on her clients' goals, requirements and budgets.

Whether it’s representing a seller living in faraway India or assisting an architect in finding an un-renovated hidden jem, Isa’s approach is thorough and detailed, finding solutions to whatever obstacles occur, and never giving up until a deal is closed.

Using her research and negotiating skills, she once sold the cheapest apartment in Manhattan. When taking on a new exclusive that had already been on the market for nearly a year, she co-broked the apartment on the first day of showing it. And as an experienced pro in a tight market she has sold apartments at prices that well exceed ask.

The side of Isa that most people know is that she is nationally and internationally published theatre critic whose articles have appeared in the Financial Times, Times of India, and the Jerusalem Post. She currently reports for the Broadway Channel and theatrelife.com.

As the current President of Drama Desk, sellers will be reassured to know that Isa is well acquainted with the influx of theatrical personalities moving to New York, while buyers can also rely on her expertise in locating prime properties close to the city’s many attractions.

A cum laude graduate of Bryn Mawr College, with a BA in English, Isa received an MBA in Marketing from Fordham University. Along with her business partner, Nanette Shaw, PhD, Isa completes and compliments The Shaw Team at Charles Rutenberg LLC. Their individual strengths and contrasting personalities make a winning combination.

MEDIA & PRESS

For Your Ears Only: Real Estate Deals That Have Never Been Listed; The New York Times, September 20, 2013

http://www.nytimes.com/2013/09/22/realestate/real-estate-deals-that-have-never-been-listed.html?_r=0&adxnnl=1&adxnnlx=1379880156-lw0ge99d7W5o0J44XM3+RA

​The Hunt - Get Me Something in Economy Size; The New York Times, November 3, 2011

http://query.nytimes.com/search/sitesearch/#/THE+HUNT,+NOVEMBER+3,+2011/

Sizing Up The Market, Luxury Homes NYC; May 15, 2013

My team recently had an open house for a home we are selling in an architecturally (distinguished) building in FIDI. There are many people who want to live specifically in this building. So, we knocked on the doors of neighbors, introduced ourselves and asked if they'd also consider selling if we were to get them their fantasy price. It worked!

Just Sold

Publication: NY Post

Date: August 8, 2013

KIPS BAY $1,425,000

127 E. 30^th St.

Two-bedroom, two-bath condo, with 1,126 square feet, with dining area, marble bath, washer/dryer, central AC and private garden; building features doorman, garage, gym and storage. Common charges $1,010, taxes $1,024, Asking price $1,450,000, on market nine weeks. Brokers: Isa Goldberg, Coldwell Banker Bellmarc and Joe Peraino, Douglas Elliman.

Publication: Broker’s Weekly

Date: May 29, 2013

Greenwich Village

101 West 12^th Street

$530,000

Junior one bedroom, 600 s/f co-op in modern, full service John Adams Building. Full-time doorman, garage, laundry and roof deck. Dining area separate from living room, four closets and an alcove sleeping area which is windowed and private. CC: $1,006. Asking price $530,000. 2 months on the market. Brokers: Isa Goldberg, Bellmarc; Glenn Norrgard, Sotheby’s.

http://www.brickunderground.com/blog/2015/02/do_you_need_a_playroom