Licensed Real Estate Salespersontoby@wernewyork.com 917-818-1813
As the self-taught co-founder of an Inc. 500 company, a single mother and a full time perfectionist, Toby’s inspiring story is one of female resilience and tenacity. Toby’s years of experience in design and killer aesthetics led to the founding of Eff Creative Group in 2013; a company that has today won over 45 international awards in all of it's services offered as well as secured its place among the fastest growing companies in America according to Inc. 5000, having been on the list for 4 consecutive years. The vertically integrated digital agency is based in New York City specializing in business strategy, branding, UX/UI design, software development, digital marketing, PR and most of all, powerful storytelling campaigns.
The award winning creative maestro’s secret to success is reflected in her ability to nurture the diverse team of Eff Creative Group to build products and provide services that push the boundaries of creativity and innovation through strategy. Toby expanded her vision for the agency across the world, literally, with the launch of Eff Creative Group’s Singapore office in the Summer of 2018, to seamlessly spread Eff's 'East meets West' mentality for elite clients in Southeast Asia and India.
As experienced 'Turnaround Experts' in a multitude of industries, Eff frequently partners with clients as executive management advisors. In August of 2019, Eff Creative Group partnered with their client Ticker Tocker. As acting Chief Creative Officer of Ticker Tocker, Toby managed a large team of designers, software engineers and marketers to launch the platform with a large scale advertising campaign, nationwide TV commercial and extensive social media marketing. In addition, Toby managed a complete redesign of the platform, which resulted in 4 awards for its interface design specifically in the fin-tech industry.
Over the course of the 'work-from-home' pandemic, Toby took advantage of her extra time by pursuing her lifelong passion of real estate, which is a perfect complement of design and aesthetic in the largest scale possible. With roots in New York City and Eff's international network of clients and contacts, Toby is in a primed position to bridge the gap for those looking to invest in NYC property. Toby's touch has always been in gaining the trust of Eff's clients through her hard work ethic, attention to detail and customer service. Toby is looking forward to bringing her creative touch and expertise to the real estate industry with her signature flair of innovation, execution and trust.